CEOs get a taste for the frontline experience | Curio
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CEOs get a taste for the frontline experience

9 mins | May 7, 2022
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The key to success goes by understanding your customers. There might be a time when you get into an Uber and find the company's CEO is your driver. Yasemin Craggs Mersinoglu analyses a new trend in the technology world, known as /dogfooding', whereby senior executives encourage backroom staff to join them in exercises that test the quality of their products and services.
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