May 28, 2017 - 12 min
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How the four faces of HappyOrNot changed customer feedback. "You’ve probably seen them in the airport, or perhaps at your local bank or hospital, while buying a jumper at a shop, or even at a football game: four plastic faces with expressions ranging from smiley to cross, like a children’s toy, that beg you to push them." Amelia Tait reflects on this fascinating phenomenon in The Economist’s 1843 Magazine.