The Hustle

How did independent producer secure the deal of a lifetime?

Reservations are needed up to eight months in advance.

What could go wrong?

He did more than thirty thousand paintings. Where are they?

How to retire in your 30s.

Could you spot a fake vintage?

She found success in mistakes.

A guide to the “new IPO”.

One answer to lifelong fulfilment? A spicier, more varied professional life.

More than a century since its creation, the game still dominates sales around the globe.

He pioneered ideas for the gas mask and sewing-machine advancements.

How did fish sticks become a core part of the American food scene?

What happened when one entrepreneur decided to share all of his crazy, rejected product ideas with the world.

It turns out there might a way to 'buy' back what you once thought lost.

It's one of Nepal's most valuable commercial assets - so where is all the money going?

From Back to the Future to back again: one of history's most beloved and beleaguered cars.

Two companies control 82% of the market - is it time for a shake-up?

Who really loves gift cards? Well - it's the companies, actually.

US National Videogame Day: why the E.T. video game was used to sell the story of a market crash.

One of America’s only aeroplane repo men.

How do you go from middle management to multi-millionaire in just over a year?

How one man’s curiosity and relentless experimentalism changed food as we know it.

Times have changed, but Pizza Hut really hasn't... Is that the problem?

He shares his journey and what it can teach us about redemption.

“I can’t see why a 63-year-old man who has a good living would do something like this.”

It began with a strange Craigslist ad to running one of the biggest mannequin brokerage firms.

If your dreams don't immediately come to fruition, maybe there's a different route.

Yes, $7 popcorn is a ripoff. But it’s also the lifeblood of most movie theatres' business model.

When Ford stole an idea, they picked the wrong inventor to screw with.

2 international flights with any £100 sale, what could go wrong?

How do you stay relevant in the wake of an algorithm-led video store apocalypse? Human touch.

And makes a living out of it.

The tale of an unlikely suspect in the US's most expensive counterfeit investigation.

Chef Davide Cerretini became an unlikely mascot against the Yelp "Mafia" after he found himself the recipient of vengeful 1-star online reviews. Zachary Crockett, writing in the Hustle, recounts this amusing act of defiance and how the Italian chef became an online sensation.

A symbol that transcends language and culture, as important in the age of the internet as it was in its 1960s advent, the smiley is here to stay. But where did it come from and who is it making a millionaire? Zachary Crockett, writing in the Hustle, recounts the unlike story of this ubiquitous icon.

Dr. Richard Jarecki, the renowned researcher beat the odds and stumped casino owners around the world, walking away with a cool, million dollar fortune.

Conor Grant, writing in The Hustle, looks at how hacking evolved from criminal exploit to lucrative teenage extracurricular, as teenagers are incentivised with millions of dollars and even, merit-scholars.

You might not know the story but you will have no doubt heard the infamous yahoo yodel. Zachary Crockett, writing in the Hustle tells us the quite funny story of how a tech giant’s national advertising campaign backfired when they forgot to reveal the plan to their star yodeler.

81% of pet owners say they value their pets as much as their own children. Zachary Crockett, writing in The Hustle, looks at the small but growing number of Americans are leaving inheritances to their pets. Read by Rex Anderson, for Curio.

In 2006, a disgruntled Coca-Cola employee tried to sell top-secret Coke documents to Pepsi. Zachary Crockett wrote in The Hustle about that botched Coca-Cola heist, which reads like something out of a bad spy novel.

The market is ripe with DNA tests that claim to "scientifically pair" you with wines, diets...and weed strains. Is there any real scientific evidence behind this? For Zackary Crockett writing in The Hustle, the only way to find out, is by ordering one for yourself.

We all know of Wedgwood, the luxury pottery brand. Zackary Crockett, writing in The Hustle, chronicles the life of Josiah Wedgwood: the man who launched the brand and invented the concept of marketing.

Keahi Seymour is the inventor of Bionic Boots, that were designed with the intention of making humans run at 70 km/h. Zackary Crockett, writing in The Hustle in January 2019, chronicles Keahi’s experience of pursuing that dream for 30 years - and failing.

Zackary Crockett, writing in The Hustle, explains how the never-ending quest to quantify worker productivity with targest and metrics can go terribly, terribly wrong.

More than half of all gym members never actually go to the gym — yet year after year, they continue to pay for a service they don’t use. Zachary Crockett, writing in The Hustle, tries to figure out why.

“If it’s too good to be true, it probably is” - what is the economics behind turning even the most rational consumer into a crazed lunatic? Are free deals really as good as they seem to be?

Zachary Crockett, writing in The Hustle, explains how billboards became the hottest advertising trend of 2018.

Conor Grant, writing in The Hustle, shares the story of how one Florida retirement home became ground zero for self-driving cars.

A growing number of entrepreneurs are capitalizing on China’s air pollution crisis by selling bottled air. Zachary Crockett writing in The Hustle, considers who it is actually helping.

Zachary Crockett writes in The Hustle about Richard Thalheimer, the man who built The Sharper Image into the world’s wackiest gadget store.

Zachary Crockett, writing in The Hustle, takes us on a journey inside Wayback Machine, the internet’s time capsule.

The shifting trades of fashion.

Zachary Crockett writing in The Hustle uncovers the tale of Two Buck Chuck, Trader Joe’s bestselling wine and how the two men who set up the brand sparked the economic revolution of an entire industry.

Lindsey Quinn writing in The Hustle, reveals the story of Ease, a tech startup in California that aims to become the household name for weed distribution.

Zachary Crockett, writing in The Hustle, tells the remarkable story of Gerald Ratner, the CEO of the UK's biggest jewellery chain who, in 1991, sealed his own fate with an ill-timed joke.

Zachary Crockett, writing in The Hustle, tells the remarkable story of the rogue Romanian economist who legally gamed the lottery and won millions of dollars around the world.

Zachary Crockett writes in The Hustle about what happens when a robot kills someone, and considers who is to blame.

Life offline is difficult to fathom today, but Zachary Crockett, writing in The Hustle, speaks to the 11% of Americans who don’t use the internet.

Spain is stuck in the wrong time-zone, no seriously, and it affects a lot more than you’d think. Kendall Baker, writing in The Hustle, explains how a single decision made during World War Two resulted in the country’s late bedtimes, midday siesta, and an overall lack of productivity.

If you’re looking to run a business, you can learn as much from other entrepreneurs’ failures as you can from their successes. Zachary Crockett, writing in The Hustle, tells the story of Jason Goldberg, who raised 336 million dollars for his e-commerce company, Fab.com, only to watch it all crumble away in 3 years. "

The fascinating story of a man who divided himself into 100k shares at $1 apiece.

In the 1980s, American Airlines sold an unlimited, first-class ticket for life. The cost? 250 thousand dollars. But what they didn’t account for were two super- travelers: Jacques Vroom and Steve Rothstein. Writing in The Hustle, Zachary Crockett tells the remarkable story of the two men who led American Airlines to discontinue the unlimited pass in 1994.

In 2006, Alex Tew became a millionaire at 21. In 2012 he struck again, launching ‘Calm,’ the phenomenally successful meditation and sleep app. Many would give anything to be in Tew’s shoes, but Zachary Crockett, writing in The Hustle, speaks to the man about the depression that consumed him after his first success.