The Business of Fashion

Why still buy clothes as the COVID-19 crisis continues to unfold?

The playbook for selling products direct-to-consumer is changing - here's how to do it in 2020.

How does a brand own a colour?

What brands need to do if they want to stay relevant.

Yves Saint Laurent, the moderniser who fought to overcome his demons.

Why are fashion start-ups failing to secure a happy ending for investors?

Why Untuckit is favoured by the likes of Leonardo DiCaprio and Apple Chief Executive Tim Cook.

A start-up success story that ended with investors reportedly losing about $24 million.

Meet the developers behind The American Dream megamall.

The excessive shows are counterintuitive to the public promises of sustainability.

They're winning over Gen Z, here's how.

The annual show was cancelled, is the brand losing its identity?

Here’s how you leave a legacy.

In 1999, setting up your own business - and succeeding - was no mean feat.

The Khadi could provide an opportunity to merge sustainability and commerce.

As a world champion tennis player, Serena Williams' has depended on her tenacity, determination, and endurance.

US consumers returned $369 billion worth of unwanted merchandise in 2018, a figure that’s likely to keep growing along with online shopping.

Building products with empathy is serving a diverse audience.

From the James Charles and Tati Westbrook feud, to the infamous 'Dramageddon', making business with influencers is rapidly becoming high-risk high-reward for beauty brands.

Chinese tech start-ups were once dismissed as mere copies of concepts cooked up in Silicon Valley.

Lauren Sherman sits down with the Uruguayan-American entrepreneur.

Founders are no doubt a rare breed driven by instinct, ambition, appetite for risk and a nose for opportunity.