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Bloomberg Businessweek
29 mins | May 13, 2020

Number fever: the Pepsi contest that became a deadly fiasco

It is, perhaps, the deadliest marketing disaster in history. Decades ago, a marketing stunt promised Philippine soda drinkers a chance at a million pesos (about $68,000 in 2020). But an error at a bottling plant led to 600,000 winners — and to lawsuits, rioting, and even deaths. Jeff Maysh investigates the bizarre story in Bloomberg Businessweek.

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