No business built on teenager demand is sustainable | Curio

No business built on teenager demand is sustainable

7 mins | Jun 25, 2018

From Facebook to Snapchat and now TikTok: why you shouldn't bet on teens. Plenty of thriving media platforms owe their success to a large teenage userbase, but as user numbers indicate, 13 to 19-year-old are an especially slippery demographic to hold on to. Joshua Gans writing in Digitopoly examines why no business built on teenage demand is sustainable.

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From Digitopoly

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