The key to behavior change is identity change
Use the psychology of self-image to transform your habits for good. People don't often realise this, but some might feel distracted or struggle to focus on something because most of their thoughts are already pre-occupied with notions of themselves, who they are and what other people think of them. In this instalment of Nir and Far, Nir Eyal explains how taxing this practice can be and some of the keys to aligning our identity with our behaviour.
From Nir Eyal