My bizarre reign as New York’s King of “virgin Russian hair” | Curio

My bizarre reign as New York’s King of “virgin Russian hair”

32 mins | May 31, 2021

Is this the weirdest side hustle of all time? In early 2010, journalist Vijai Maheshwari found himself stuck in Kyiv and in dire need of a more lucrative vocation as the media world transformed. Spurred on by living in the hustling paradise of the Ukrainian capital, he recalls his journey into wig hair dealing, revealing how he made a lucrative living brokering on the vanity of those willing to part big money for Russian virgin locks.

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From Narratively