As lockdowns lift, media firms brace for an “attention recession” | Curio

As lockdowns lift, media firms brace for an “attention recession”

13 mins | Jul 6, 2021

The attention boom is turning to bust. "As the amount of spare time at home starts to shrink, the attention boom of 2020 is giving way to what Mark Mulligan of MIDiA Research, a firm of analysts, dubs an 'attention recession'. The squeeze on free time means that media companies are now all asking the same question, says Brendan Brady of Antenna, a company that measures video-streaming subscriptions: 'Is this now a period of stability? Or are we going to fall off a cliff?'”

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From The Economist

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