Robinhood’s addictive app made trading a pandemic pastime

Future world: will investing in stock markets become as equally common and accessible as betting on sports? Free trading, fractional shares and no customer service number — is Robinhood the future of investing, or is it too good to be true? Annie Massa and Sarah Ponczek examine in Bloomberg Businessweek the addictive stock trading app that has a wildly devoted (and mostly millennial) fanbase.