The self of self-help books is a figment of the imagination
Why narratives about the self often deny the implications of social structures. "For instance, social psychology reveals that individualism can vary with ethnicity. Asian-Americans might be less comfortable with blatantly individual behaviour than Americans of European origin. Yet reluctance to engage as fully in individual behaviour might reveal more knowledge of the community and society at large." Philosopher Craig Schamel contemplates in Psyche magazine.