Stop thinking about your bad habit and do this instead | Curio

Stop thinking about your bad habit and do this instead

6 mins | May 2, 2022

What is the most effective way to conquer your vices? Ironic processing is a psychological phenomenon that says that the more effort you expend trying to avoid a thought, the more it will nag at you. Which is why thinking about your bad habits - snacking, biting fingernails, procrastinating - makes it tougher to avoid them. Nir Eyal explains the simple techniques that can help people overcome their unwanted habits and lessen the effect of ironic processing, including the 10-minute rule and recognising triggers.

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From Nir Eyal

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