The final frontier of the text inbox
SMSs are making a comeback. The more e-mail platforms such as Gmail and Outlook offer their users the capacity to personalise and filter their inboxes, the more of a challenge certain marketers have at reaching their target audiences. Is this game over for spam? Not quite. For starters, they can go back to a familiar method of communication: text messages. In this curious instalment of Culture Study, Anne contemplates the effectiveness of SMS marketing and whether the trending practice will stick in the long term.
From Anne Helen Petersen