Instagram’s IGTV was supposed to be the “next generation’s TV-viewing experience.” What happened? | Curio

Instagram’s IGTV was supposed to be the “next generation’s TV-viewing experience.” What happened?

21 mins | Jul 22, 2019

Its long-form video service was meant to rival YouTube, but where did it all go wrong? When Instagram launched its long-form video service IGTV in 2018 it was hailed as the “next generation’s TV-viewing experience”. But it all went wrong. Nicole Laporte and KC Ifeanyi, writing in Fast Company, examine where the company stumbled as it prepares to fight back.

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From Fast Company