Instagram’s IGTV was supposed to be the “next generation’s TV-viewing experience.” What happened?
Its long-form video service was meant to rival YouTube, but where did it all go wrong? When Instagram launched its long-form video service IGTV in 2018 it was hailed as the “next generation’s TV-viewing experience”. But it all went wrong. Nicole Laporte and KC Ifeanyi, writing in Fast Company, examine where the company stumbled as it prepares to fight back.
From Fast Company