How much heat does it take to burn a brand? | Curio

How much heat does it take to burn a brand?

11 mins | Sep 5, 2019

In a business all about reputation, luxury labels are vulnerable to getting 'cancelled'. Francesca Friday, writing in the Financial Times, articulates how the combination of social media and increasingly ethical millennial and Gen-Z consumers has seen luxury brands being held to account.

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From Financial Times

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