What can actually convince vaccine skeptics to get their shots
Altruistic and tailored messaging is essential. A surprising amount of people that considered themselves complete COVID vaccine sceptics have now had their first jab. Why is this? A new study found that people can be persuaded to get vaccinated by proper messaging. But what is often missing is a range of approaches that hit home to the diverse views of the world. Dylan Scott gets behind the research to explore the best ways for reaching sceptics.