Start-ups for silver surfers | Curio

Start-ups for silver surfers

7 mins | Aug 4, 2020

The pandemic has forced more over-65s online quickly — and entrepreneurs will be keen to cash in. "COVID-19 has forced the elderly to embrace digital technology to an unprecedented degree, whether to shop, seek entertainment or simply see friends and family." The Financial Times' chair of the editorial board, Gillian Tett, ponders on how the elder will adapt to the increasing technological needs of a post-pandemic world, and who will be resourceful enough to profit from it.

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From Financial Times