The business of influencing is not frivolous — it’s serious | Curio

The business of influencing is not frivolous — it’s serious

11 mins | Apr 5, 2022

Influencers are becoming brand ambassadors — even for the poshest of brands. "For consumers, influencers are at once a walking advert and a trusted friend. For intermediaries that sit between them and brands, they are a hot commodity. For the brands' corporate owners, they are becoming a conduit to millennial and Gen-Z consumers, who will be responsible for 70% of the $350bn or so in global spending on bling by 2025, according to Bain, a consultancy." The Economist examines this developing marketing phenomenon.

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From The Economist

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