Football: Britain’s premier soft power asset | Curio

Football: Britain’s premier soft power asset

5 mins | Aug 14, 2019

It used to be the Beatles and James Bond films - now, is football Britain's best asset? On the eve of a new season of the English Premier League in August 2019, Janan Ganesh writes in the Financial Times to marvel at the global and growing reach of English football, from Wyoming to Wellington. Is football Britain's premier soft power asset?

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From Financial Times