How Steve Wilhite created GIF, the graphics format that ate the world
And the definitive answer on whether it should be pronounced 'GIF' or 'JIF'. A fair amount of our social media communication uses memes instead of words, thanks to a technology created in 1987 by CompuServe, designed to pump crisp graphics over slow dial-up modems. Marry McCracken explores the history and ever-lasting attraction of the format.
From Fast Company