#222 - Apple's secret to bringing the Mac back to life | Curio

#222 - Apple's secret to bringing the Mac back to life

27 mins | Jun 1, 2022

Today's episode from 1st June 2022. We start the new month with a look back at how Apple returned its line of Mac computers to the best in class. We go inside the high-risk project at the California company which involved redesigning and rolling out its silicon chips during the pandemic. Then later, plenty of pints will be pulled in the UK this week as Britain celebrates the Queen's 70-year Jubilee. But has lockdown changed how we socialise now? Are we really having fun at bars or just escaping reality? After initially being dismissed by market leader Intel, Apple has become a "semiconductor" juggernaut by developing its own chips. For The Wall Street Journal, Tim Higgins explores how Apple has achieved this by spending billions to bolster its chip development team. Here he reveals how the giant has managed to push the performance of its products, leaving its competitors scrabbling. In this installment of Nir and Far, Nir Eyal takes a closer look into what the social and personal purpose of going to bars really is. Originally, it was a place to meet people, but since COVID changed the world and how we interact, does that really continue to be the case? Wake up with Curio is a different kind of morning show that gives you the context behind the news and gets you motivated for the day ahead, every Monday - Friday.

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