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Financial Times
13 mins | May 13, 2020

Sport and politics: Naomi Osaka and the value of stars speaking out

Brands have started backing athletes who take activist stances that reverberate across the world. "Amid the unrest over the police killings of George Floyd in May and Taylor in March and the growing prominence of the BLM movement, sports stars from LeBron James in the National Basketball Association to Marcus Rashford in football’s English Premier League have been much more outspoken in their political activism. And rather than paying a commercial price, in many cases, sponsors are rewarding them." Sara Germano and Leo Lewis examine the new type of activist athlete for the Financial Times.

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