The hidden persuader: How citizens brought into the American dream with their every purchase | Curio

The hidden persuader: How citizens brought into the American dream with their every purchase

20 mins | Oct 19, 2017

From the Viennese couch to the cigarette packet, advertising has always exploited psychoanalysis. Christopher Turner looks at the success of Edward Bernays and Ernest Dichter in commercialising the persuasive potential of psychoanalytic theory.

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