The three unknowns of the modern ad age | Curio

The three unknowns of the modern ad age

7 mins | Nov 3, 2021

Will it continue to boom? Advertising costs are down, and more people are glued to their screens than ever. But, despite its aura of precision, the digital-ad industry is still awash with unknowns. The Economist explores the three questions about the future of advertising, pondering the correlation between advertising and economic growth and the robustness of the digital-ad craze.

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From The Economist

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