The rise of the $2.5 billion ugly-shoe empire | Curio

The rise of the $2.5 billion ugly-shoe empire

14 mins | Feb 16, 2022

Major fashion brands seem to be competing to design the most hideous. Uglycore-fashion isn't a new development. However, two years of stay-at-home mandates seem to have amplified our unapologetic love affair with pragmatic footwear. As styles once aimed at casual errand-runners, toddlers and the podiatry-prone are now being flaunted everywhere from couture runways to Zoom work calls, Kim Bhasin takes an in-depth look at how ugly became the new chique.

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From Bloomberg Businessweek

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