The perfect apple and the Cosmic Crisp | Curio

The perfect apple and the Cosmic Crisp

7 mins | Oct 25, 2019

Why the biggest brand launch since the Pink Lady is changing the nature of the fruit. "Enormously crunchy and wipe-your-face juicy" - branding an apple in 2019 may seem a little brash, but get it right and you can make a fortune. Writing in the Financial Times, John Gapper explains.

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From Financial Times