Navigating YouTube’s endless controversies, from James Charles to Dramageddon | Curio

Navigating YouTube’s endless controversies, from James Charles to Dramageddon

12 mins | Jun 6, 2019

From the James Charles and Tati Westbrook feud, to the infamous 'Dramageddon', making business with influencers is rapidly becoming high-risk high-reward for beauty brands. Here, Cheryl Wischhover uncovers the roots of these controversies shaking up the beauty industry, before offering some guidance on how to do it right.

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From The Business of Fashion