Navigating YouTube’s endless controversies, from James Charles to Dramageddon
12 mins | Jun 6, 2019

From the James Charles and Tati Westbrook feud, to the infamous 'Dramageddon', making business with influencers is rapidly becoming high-risk high-reward for beauty brands. Here, Cheryl Wischhover uncovers the roots of these controversies shaking up the beauty industry, before offering some guidance on how to do it right.

From The Business of Fashion