How the cute Pikachu is a chocolate milkshake for the brain | Curio

How the cute Pikachu is a chocolate milkshake for the brain

9 mins | May 28, 2017

Joel Frohlich writes in Aeon Magazine about cuteness, the dopamine surge that we experience when we behold something cute and how the cute Pikachu, which is like a chocolate milkshake for the brain, is here to stay.

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From Aeon magazine