The best way to compete with big companies: do nothing | Curio

The best way to compete with big companies: do nothing

4 mins | May 8, 2020

The story of how Square beat Amazon has three important lessons for every founder. Instead of falling into a pricing rat hole, completely changing the design or investing in proving your product is better, focusing exclusively in the needs of your customers is likely to be a far more rewarding course of action. Thomas Koulopoulos, writing in Inc., explains.

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From Inc.