The name game: into the vicious world of corporate name-creation | Curio

The name game: into the vicious world of corporate name-creation

38 mins | May 28, 2018

How important are names when it comes to businesses and corporates? Even back in 1999, when Ruth Shalit wrote this article in Salon, it sometimes cost $75,000 to buy a suffix. Is the trend continuing even today?

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From Salon