How the KitKat went global | Curio

How the KitKat went global

14 mins | Mar 30, 2021

The cultural symbolism of chocolate bars. From wasabi to matcha, Japan has made Kit Kats their own. Gillian Tett examines the rise of the British snack in the Asian country and reflects on how the changes made to it can be seen as a sign of globalisation's paradoxical nature.

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From Financial Times