Messaging services are providing a more private internet
And for The Economist, this has advantages — and risks. "It is clear that people want what the services offer, perhaps more than they want social media. In 2019 Mark Zuckerberg, Facebook’s boss noted that 'private messaging, ephemeral stories and small groups are by far the fastest-growing areas of online communication.' The number of people in Europe who use Facebook every day (305m) has not increased since the end of 2019, according to the company’s quarterly filings, and in the third quarter of 2020, for the first time, the number of daily users in North America fell — a remarkable development in the midst of a pandemic. Globally, according to Sensor Tower, the time spent using the five most downloaded social-media apps fell by 5% in 2020; time spent on messaging apps went up 2.3%."
From The Economist