Return to the superspreader ski resort
Can it reinvent itself for a new era? Known as the Ibiza of the Alps, the Austrian village of Ischgl made headlines for all the wrong reasons at the onset of the pandemic. Two years on, Sam Jones revisits the skiing site and talks to business owners and residents to see why they are focusing on restoring confidence in the resort, which was often used as a site of blame from its neighbouring companies for their COVID disasters.
From Financial Times