Facebook eyes a future beyond social media
Will new ventures take it further than ever before? At its core, the social network is a trillion-dollar advertising machine. The biggest threat to Mark Zuckerberg’s company is the masses of apps that pull advertisers away from them - such as TikTok and Clubhouse. The Economist reveals how Facebook no longer plans to buy out smaller rivals but is instead placing a series of big bets in areas such as e-commerce and the creator economy.
From The Economist