The cult of an Elon Musk or a Jack Ma has its perks — but also perils | Curio

The cult of an Elon Musk or a Jack Ma has its perks — but also perils

8 mins | Feb 17, 2021

The Economist's Analysis: business leaders eager to cultivate acolytes should be careful what they wish for. "Combining star power and scale is not risk-free. Mr Musk forged his reputation as a David, fomenting rebellions against Detroit and Wall Street elites. But now he is a Goliath: the world’s richest man who runs its most valuable carmaker. Playing both roles is a dangerous game. This is made more so by being a cultural icon, which leaves him more vulnerable to changing social taste — and taste can change in a trice online."

publisher logo

From The Economist