Trump, Cambridge Analytica and how big data is reshaping politics | Curio

Trump, Cambridge Analytica and how big data is reshaping politics

7 mins | Oct 2, 2017

The way that politicians campaign has changed. Instead of just targeting potential voters based on their political preferences, their entire consumer profiles are being exploited. Gillian Tett considers the new, data-driven polling methods that put Trump and others in power.

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From Financial Times