Printing’s not dead: The $35 billion fight over ink cartridges
"We are trying to disrupt how mankind does manufacturing." "'We all thought printing was dead,' says a former vice president who worked closely with Lores. 'HP was running the same playbook since they invented the category.'" Austin Carr and Nico Grant writing in Bloomberg Businessweek, take an in-depth look into the billion-dollar worth business behind ink cartridges.
From Bloomberg Businessweek