How Airbnb pulled back from the brink
The main lessons: focus on the core business, keep expenses low and listen to customers. How do you survive a global event that prevents people from travelling and mixing with others, when your business model relies almost solely on that? Preetika Rana and Maureen Farrell, from The Wall Street Journal, analyse how Airbnb, through the leadership of its Chief Executive Brian Chesky, successfully reinvented itself to survive.
From The Wall Street Journal