#29 - What's the hesitancy around lab meat? | Curio

#29 - What's the hesitancy around lab meat?

24 mins | Aug 15, 2021

Today's episode from 16th August 2021. First this Monday, startups in the sector are soaring, billions of dollars are being invested in them and next year they'll hit menus in the US. But, does lab-grown meat have an image problem? Later on, we've been thinking about willpower all wrong. Learn how to "use it" to be more productive today. No matter how promising, cell-cultured meat will be doomed if it doesn’t get its marketing right. Amanda Little, author of "The Fate of Food: What We'll Eat in a Bigger, Hotter, Smarter World," argues that to start with, we need to stop calling it "lab meat.’" The idea that willpower is linked to a limited supply of mental energy is incorrect and enables you to act against your better judgement. This instalment of Nir and Far explores the myth of ego depletion and reveals the profound implications of looking at willpower differently. Wake up with Curio is a different kind of morning show that gives you the context behind the news and gets you motivated for the day ahead, every Monday - Friday.

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