Why gaming is the new Big Tech battleground
It's seen as a long-term strategy for reaching a huge, new global audience. Microsoft’s $75billion move on games publisher Activision Blizzard will greatly add to forces that have already been reshaping the gaming industry, leading to the creation of ever-larger gaming empires. Will it be seen as a crucial acquisition at a time that hype surrounding immersive online experiences is rapidly growing? Richard Waters and Leo Lewis explore why the purchase of Activision could trigger an overhaul of the industry.
From Financial Times