They employ double standards by habit.

We’re often the biggest hypocrites in our lives. We say we’ll do something, but we fail when it comes time to act on our commitment. Nir Eyal reveals that to live our values, we must be honest about how we fall short.

Sean Crisden

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He was also dubbed “The Prophet of Habit-Forming Technology” by MIT Technology Review.

Nir Eyal

Nir and Far is a blog about the intersection of psychology, technology, and business, or “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience.

How to survive in a world that's full of hypocrites