Nike Rolls the Dice on Polarising NFL Figure and Social Activist | Curio

Nike Rolls the Dice on Polarising NFL Figure and Social Activist

6 mins | Sep 5, 2018

Nike re-launched their ‘Just Do It’ ad campaign in September 2018 featuring Colin Kaepernick. And though their shares have fallen on the launch of the ad, observers are confident that the group is doing ‘the right thing’, write Alistair Gray, Andrew Edgecliff-Johnson and Shannon Bond in the Financial Times.

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From Financial Times