Inside Facebook’s exclusive clubs for its top advertisers | Curio

Inside Facebook’s exclusive clubs for its top advertisers

8 mins | Jul 17, 2020

Advertising alone represented most of the company's 2019 $71 billion in revenue. And the social media giant is in no way willing to compromise such numbers, using a mixture of perks and pressure to keep its high-tier of brands using the platform close. Hannah Murphy, from the Financial Times, takes a closer look into Facebook's 'exclusive' methods.

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From Financial Times