Mark Zuckerberg is blowing up Instagram to try and catch TikTok
The CEO of Meta Platforms needs Reels to fund his metaverse. Facebook has always been extremely good at showing people what they want to see based on their past online activity. However, TikTok has risen above its competition by delivering a level of algorithmic magic that's a step beyond anything Meta has achieved, which Mark Zuckerberg is desperate to replicate. Following a myriad of once-important but ultimately failed projects, including IGTV and Facebook Gaming, Sarah Frier and Brad Stone discuss Zuckerberg's latest priority to regain the top social media platform spot.
From Bloomberg Businessweek