Inside Jeff Bezos’s failed attempt to make Amazon 'cool' like Apple and Nike | Curio

Inside Jeff Bezos’s failed attempt to make Amazon 'cool' like Apple and Nike

30 mins | Mar 15, 2021

Why the company will never be stylish. Amazon is the dominant force in many business aspects, but it has never seen this success reflected in its product design. From the fire phone to the QWERTY keyboard kindle, Mark Wilson reflects on the company's design failures. As Jeff Bezos prepares to step down from his executive role later in 2021, will the company find new inspiration?

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From Fast Company