Google’s cookie fight will shape future of digital advertising
Shifts in the way data is shared threaten Facebook and other rivals in the $330 billion industry. The web is in the cusp of a revolution that could reshape the power dynamics of the internet and the digital advertising industry that supports it. And yet, a surprisingly low amount of people have even noticed it. What is really happening? Alex Webb, from Bloomberg Businessweek, investigates.
From Bloomberg Businessweek