Google’s cookie fight will shape future of digital advertising | Curio

Google’s cookie fight will shape future of digital advertising

15 mins | Jul 24, 2020

Shifts in the way data is shared threaten Facebook and other rivals in the $330 billion industry. The web is in the cusp of a revolution that could reshape the power dynamics of the internet and the digital advertising industry that supports it. And yet, a surprisingly low amount of people have even noticed it. What is really happening? Alex Webb, from Bloomberg Businessweek, investigates.

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From Bloomberg Businessweek