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Bloomberg Businessweek
13 mins | May 13, 2020

College as we know it coming to an end? Don’t bet on it

Students don't like online classes, neither do their parents, and professors are not convinced. "Students wanted to be on campus ... generally absorbing the 'college experience.' Parents had zero interest in paying upwards of $70,000 a year to have their children take classes on a computer screen. And professors objected as well, in part because they're territorial and in part because interacting with students during a class was infinitely more difficult when the class was virtual." Joe Nocera, writing in Bloomberg Businessweek, explains why the current university business model is unlikely to change.

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