The economics of unused gift cards | Curio

The economics of unused gift cards

10 mins | Jan 19, 2020

Who really loves gift cards? Well - it's the companies, actually. Whether it benefitting from additional sales when the cards get spent or enjoying profits from 20% of cards that go unclaimed: gift cards can be lucrative. Writing in the Hustle, Zachary Crockett looks at why the model is surprisingly successful.

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From The Hustle