The Noom paradox | Curio

The Noom paradox

30 mins | May 12, 2022

Can you get your dream body without dieting? Most people struggle with their relationships with their bodies, with many turning to unhealthy restrictive diets to lose weight. However, it doesn't have to be this way. Viral weight loss app Noom promises to help melt the pounds away by repairing its users' relationship with food and teaching sustainable habits. But not everyone is a fan. Constance Grady examines the psychology behind the app's "anti-diet" hook as part of the larger cultural war that has played out over the past decade over our food, weight, bodies, and health.

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