From ‘Mad Men’ to ‘math men’, will data kill advertising? | Curio

From ‘Mad Men’ to ‘math men’, will data kill advertising?

6 mins | Jun 13, 2018

Traditional advertisers are in danger. Digital solutions are replacing the storytelling of old. John Gapper, writing in the Financial Times in June 2018, reviews “Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)”, written by Ken Auletta

publisher logo

From Financial Times